FBM has con’s and pro’s
FBM shipping model can be a benefit or a detriment to a seller depending on their product type, margins, handling time and logistical requirements.
FBM Pro’s:
- You have more control over the process. You get to choose what time of shipping service is used and optimize costs.
- You get to see buyer’s info and contact information which can be helpful with customer service.
- FBM costs are less than FBA costs for most products.
- You can sell on multiple marketplaces like eBay, Walmart, Wish, Etsy, Rakuten and ship products in non-branded packaging.
- You can get creative with packaging and design your own branded envelopes, including inserts, gifts and promotional materials.
- You can offer free shipping for products under $35 or to buyer’s without Prime membership
FBM Con’s:
- You may not get a buy box if Amazon’s algorithm is favoring FBA at that particular time.
- Your offer won’t be eligible for Prime shipping.
- Shipping rates can be higher for heavier or bulkier products.
- Delivery time may be longer and some buyers want their purchases sooner.
- You may need to use multiple carriers and negotiate discounts to stay competitive.